Coronavirus pandemic and the subsequent lockdown is forcing us to be creative with the way we connect with each other. Many musicians I know are presenting live performances from their homes; presenters and venues are organizing online events that helps us to feel not so isolated. Some people think that this global pandemic will be the force that shifts the way we run things in the music business here on out. I get why one might think that but I don’t agree. I don’t agree because we are still dealing with humans and we fundamentally need what we need regardless of how the technology interacts with us.
This seeming paradigm shift and how people are buzzed, for better or worse, about it reminds me of the advent of the internet in the late 90s. All the sudden, it seemed that the internet was going to make everything better. Many of the retailers started moving things online. Many websites for job seekers popped up that gave us false impressions that better and more interesting jobs are at our fingertips regardless of our skill levels. Somehow we ignored the fact that the same jobs are now online instead of in printed media.
I remember independent artists getting excited about the internet’s ability to let you ignore the middle men and reach the fans directly. It seemed, for a second, like the internet was going to make everything a whole lot better for all the “little guys.” But I wasn’t so sure.
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